Journal of Applied Business Research

Abstract:
Agile project management is widely used in tech startups because the projects are implemented in dynamic markets and through flexibility. To fulfill the objectives of this study, this paper explores and outlines the advantages and disadvantages of using agile methodologies for tech startups. The research also provides a discussion based on the cases and interviews with the professionals to illustrate how the principles of agility, such as iterative development and collaboration of teams, affect product development and time to market. The paper also addresses aspects like team management, resources management, and the ability to stick to agile methods even in high-pressure conditions. The best practices for start-ups that want to apply agile project management are discussed, focusing on the company’s culture and the learning process.

Abstract:
Sustainability is increasingly essential in agribusiness due to the pressure from society, governments, and consumers to produce environmentally friendly goods. This paper aims at identifying and discussing sustainable practices in the Canadian agricultural business, basing the analysis on cases of various farms and agribusiness companies in Canada. They include organic farming, renewable energy, and waste reduction, among others, as sustainable practices. It is divided into sections that look at the drivers of sustainability, such as policy, customers, and returns. The paper also discusses the barriers to the integration of sustainability in agribusiness, including the issues of cost and technical know-how. Valuable recommendations are given for the agribusinesses willing to engage in sustainable practices, stressing the necessity of cooperation, technological advancements, and financial support.

Abstract:
Knowledge management is vital in the medical field to deliver excellent patient care and organizational effectiveness. This paper aims to define knowledge management practices in healthcare organizations in the USA, with the main emphasis on hospitals and medical research centers. The research also presents specific case studies that reveal the best practices for managing medical knowledge, including implementing an electronic health records system, clinical decision support systems, and interdisciplinary collaborative platforms. The paper also elaborates on the problems of healthcare organizations, such as data protection problems, integration problems, and organizational culture change problems. The study, therefore, shows the significance of a sound knowledge management system in enhancing the achievement of patient results and the efficiency of healthcare businesses. Some suggestions are given to healthcare managers who want to build their KM practices.

Abstract:
Export competitiveness is essential for developing and sustaining manufacturing SMEs in emerging economies. This paper aims to identify the best methods for increasing the export performance of Southeast Asian manufacturing SMEs based on the case studies. The study also reveals significant factors defining success, like product or service innovation, quality enhancement, market analysis, and partnerships. It also discusses obstacles, including legal and political framework, distribution constraints, and global rivalry. The study’s conclusions can be helpful for SMEs in Southeast Asia interested in entering the export markets, highlighting the role of government support, development of the company’s capacities, and constant changes.

Abstract:
The concept of sustainability is becoming a valuable asset for Small and Medium-sized Enterprises (SMEs). This paper aims to identify the extent of adopting sustainability measures in SMEs and the effect on business performance. Analyzing the case studies from different industries, the study also outlines the significant factors that encourage sustainability and their relation to the company goals, including rules and compliance, customer expectations, and cost efficiency. The evidence of the study reveals that SMEs that incorporate the concept of sustainability in their strategic management plan are likely to gain a competitive advantage and increase their profitability. Lastly, the paper provides the following practical recommendations for SMEs that want to adopt sustainable management practices.

Abstract:
The current retail industry is in the process of massive digitization due to the enhancement of technology and the shift in consumer habits. This paper explores best practices in DT in the retail business and identifies enablers and challenges. The present study is thus based on several case studies that help to determine the factors that define a successful strategy, including the focus on the customer, the creation of the omnichannel experience, and the development of digital capabilities. The paper also elaborates on leadership and organizational culture about the realization of digital change. Suggestions are given for retail businesses that wish to thrive in the digital environment.

Abstract:
Corporate social responsibility (CSR) has emerged as one of the most significant concepts in today’s business world that affects the consumption behavior of consumers. This paper examines the link between CSR activities and brand loyalty in the consumer goods Industry. This paper seeks to contribute to existing literature and knowledge by examining survey data collected from a large and multicultural population of consumers and identifying that the firms with clear CSR strategies have a higher level of brand advocacy and customer loyalty. In this paper, the author has elaborated on how and through which processes CSR affects consumption, including the elevation of brand image and trust. The following guidelines are offered for firms considering the use of CSR as a means of cultivating customer relations and market position.

Abstract:
This paper focuses on the importance of digitization for small businesses in the current global market. To that aim, this paper examines the cases of small businesses’ digital transformation in Southeast Asia and their respective successes and failures. Based on the analysis of the case studies of the SMEs from Indonesia, Thailand, and Vietnam, the study also reveals the significant constraints: financial constraints, lack of digital skills, and the lack of infrastructure. On the other hand, the study reveals how various firms have achieved positive outcomes by integrating digital technologies into their operations, customer relations, and market expansion. The results from this study offer valuable lessons and guidelines for other small businesses in the region that are initiating their DT agenda, stressing the significance of strategic planning, investment in technology, and learning.

Abstract:
Emerging markets are on the rise, and such markets are characterized by certain financial risks and opportunities affecting business operations. The purpose of this paper is to identify good practices of financial risk management in emerging economies with the use of industry examples. The research also defines the main threats, including currency risk, political risk, and risk of new regulations. It describes how diversification, hedging, and proper financial planning can avoid or minimize these threats. The paper also focuses on local knowledge and adaptation in the emerging market environment. The findings help inform organizations desiring to attain financial sustainability in these environments.

Abstract:
Employee engagement is an essential factor that defines the efficiency of an organization, its performance, and employee satisfaction levels. This paper aims to identify new and effective HR practices that boost employee engagement in today’s workplace. Based on data gathered from existing organizations, the study outlines specific practices that include work schedule variability, customized career management, and recognition systems. This paper elaborates on how technology has enabled these practices and the necessity of integrating HR strategies with organizational objectives. Based on the analysis of the literature, the following practical recommendations are given for HR professionals who are interested in enhancing employee engagement: